How I Help
Three ways to work with me
I structure engagements around what your business actually needs right now — not a fixed package. Below is how most conversations end up, but the first call is just about figuring out which one (if any) fits.
01
Fractional Operations & COO Support
Who it’s for: Founders and leadership teams who've outgrown ad-hoc execution — usually $1M–$20M in revenue, multiple departments, and no dedicated operator tying it together.
What this typically includes
- Operational audits across departments to find where growth is leaking
- Team structure, hiring, and onboarding systems
- Workflow and automation design (project management, CRM, reporting)
- Vendor and tech-stack decisions
- Ongoing fractional leadership — as little as a few hours a week, scaled up as needed
Engagement style: Part-time, retainer-based. Usually starts with a 2-week operational audit before any ongoing commitment.
02
Growth & Performance Marketing
via GrowGoat
Who it’s for: Shopify brands and high-AOV home services businesses doing $500K+/year who need to scale spend profitably, not just “run some ads.”
What this typically includes
- Paid media across Meta, Google, and TikTok
- Conversion rate optimization
- Retention and lifecycle marketing (Klaviyo and similar)
- CRM and database automation to support growth at volume
03
Website, Brand & Technical Infrastructure
via Odessys
Who it’s for: Small businesses and agencies that need senior-level web and brand execution without hiring in-house or managing a freelancer roster — including white-label support for other agencies.
What this typically includes
- Brand identity and visual design
- Custom web development (WordPress, Webflow)
- Local SEO and search visibility
- Ongoing site maintenance and security
Still not sure?
Tell me what’s broken and I’ll tell you straight which of these (if any) actually fixes it.