I’ve spent 9+ years being the person who builds what strategy needs to actually work.

I started as a marketer — writing content, running campaigns, managing client relationships at Odessys, the agency I founded in 2016 while still in university. That early experience taught me something most operators learn the hard way: a great campaign means nothing if the business behind it can't fulfill, support, or scale what the marketing generates.

That realization pulled me toward operations. At Percy, a virtual-cashier SaaS platform (featured in Global News for its partnership with Freshii), I built and led a remote team of 35+ specialists, designing the onboarding and crisis-management systems that let the company deploy across 20+ locations in the US and Canada.

At Dream Decor, I took on operations and growth together — directing six departments and 30+ specialists, rebuilding the Shopify platform, and launching fintech partnerships that grew revenue 12% year over year. It's the clearest proof I have that growth and operations aren't separate disciplines — they're the same job, done well.

Today I run two ventures that let me apply this playbook directly: GrowGoat, a growth and performance marketing studio for Shopify and home-services brands, and Odessys, the web/brand studio I've run since 2016. I also take on fractional operations work with founders who need the same systems-thinking applied inside their own company.

If there's a thread through all of it, it's this: I don't believe in strategy that lives in a deck. I believe in the unglamorous work of building the machine that makes strategy real.