Operations & Growth Leader
I build the systems that let businesses grow without breaking.
9+ years running operations, growth, and teams for scaling companies — from a 30-person department at a $50M+ eCommerce brand to two ventures I own and operate today. If your business has outgrown its systems, I’m the person who rebuilds them while you keep moving.
9+
Years in operations & growth
30+
Person teams led
150+
Campaigns delivered
2
Ventures founded & operated
The problem I solve
Most businesses don’t fail from a bad idea. They fail because nobody built the machine to run it.
You’ve got the vision. You might even have the traction. What’s missing is usually the unglamorous stuff — the workflows, the team structure, the automation, the systems that let growth compound instead of creating chaos. That’s the gap I close. I’ve done it as an in-house operator, as a consultant, and now as the owner of two businesses I run using the same playbook.
How I can work with you
Depending on where you’re at
This usually looks like one of three things:
01
Fractional Operations / COO Support
For founders who've outgrown “figuring it out as we go.”
I step into your business part-time to design the operational backbone — team structure, workflows, reporting, vendor and tech-stack decisions — so growth doesn't outrun your ability to deliver.
Best for: funded startups, agencies, and multi-department businesses ($1M–$20M revenue) without a COO.
Talk to me about ops support →02
Growth & Performance Marketing
via GrowGoat
For Shopify brands and high-AOV home services businesses that need revenue, not just “marketing.”
Paid media, CRO, retention/lifecycle marketing, and the backend automation to support it — run through GrowGoat, the growth studio I co-founded and operate.
Best for: eCommerce and home services brands doing $500K+/year looking to scale spend profitably.
Talk to me about growth →03
Website, Brand & Technical Infrastructure
via Odessys
For small businesses and agencies that need reliable, senior-level execution without hiring in-house or managing freelancers.
Web design/development (WordPress, Webflow), brand identity, local SEO, and ongoing site maintenance — run through Odessys, the studio I've operated since 2016.
Best for: small businesses and agencies needing white-label or direct build/maintenance support.
Talk to me about web & brand →Proof, not promises
Dream Decor
Head of Growth & Operations
2024–2026
I directed daily operations across six departments — Marketing, Sales, Content, HR, Web Development, and Automation — for a team of 30+ specialists. Over 18 months, I grew annual revenue 12% through full-funnel growth strategy and operational improvements, relaunched the Shopify platform, rebuilding UI/UX for conversion and streamlining fulfillment, launched financing partnerships with Affirm, Snap Finance, and Afterpay, directly lifting AOV, and built Klaviyo email/SMS flows and Trello/Monday.com automations that cut manual overhead and increased LTV.
Tools used — Shopify · Klaviyo · Trello · Monday.com · Affirm · Afterpay
Read the full case study →Not sure which of these you need?
That’s fine — most people aren’t, until we talk. Tell me where your business is stuck and I’ll tell you honestly whether it’s an ops problem, a growth problem, or something else entirely.