Projects I’ve delivered

Ran platform and operations delivery for a US home decor eCommerce brand. Led up to 22 contractors.

• ✳Took over a stalled Shopify migration after the original US agency shut down, and finished it. 50,000+ products cleaned and categorized.
• ✳Mobile PageSpeed went from under 40 to the mid 70s in 2 months, then 85 in about 8 months.
• ✳Traffic grew from under 500 to about 15,000 per month over 2 years. Revenue roughly doubled in 6 months after the cleanup.
• ✳Klaviyo list grew from about 13,000 to 18,000. Took over marketing when the sole marketer left.
• ✳Set up Trello request intake, which cut dev revision rounds from 3 to 4 down to 2 max.
• ✳Worked with financing partners Affirm, Katapult and Afterpay. Cut checkout options from 3 to 4 down to 2, removed Katapult and made Affirm primary.

300+ client deliverables, including 150+ full engagements, all through a freelancer network.

• ✳The process: write the brief, collect 2 to 3 quotes, select on portfolio, manage to launch.
• ✳Edtech platform for a Turkish client (Next.js, Node, MongoDB). 5-person contractor team, 4 to 5 months, handed over and still live.
• ✳Home services SEO client: about 13x return on fees over 10 months.
• ✳Dream Decor moved SEO, marketing, web dev, design, social, automation, email/SMS and video to Odessys on a monthly retainer in Oct 2026.
• ✳Builds production software with AI-assisted development (Faizan OS: Firebase, Cloudflare Workers, OAuth2).

Delivery for a virtual cashier SaaS. Cashiers in Pakistan took orders on in-store tablets for a North American restaurant chain.

• ✳Ran a 60-day pilot at the Canadian flagship.
• ✳Onboarded 20+ stores over two years, with 12 to 15 live at once. Each setup took 30 to 60 minutes over Zoom.
• ✳Trained and managed about 35 cashiers, with a standby pool of 3 per 10 on shift.

Coordinated cross-team campaigns and reported quarterly progress to senior stakeholders.