Where this track record comes from

Feb 2026–Present
Remote

Designing end-to-end service delivery models aligning creative strategy with technical execution for US-based Shopify brands. Built scalable onboarding and reporting frameworks and automated project management/communication systems for remote collaboration.

Jan 2026–Present
Remote

Advising on international market expansion, multi-channel sales strategy, and tech-stack integration. Conducting performance audits across 6+ departments to sustain 12%+ YoY growth.

Aug 2024–Jan 2026
Remote

Directed daily operations across Marketing, Sales, Content, HR, Web Development, and Automation for 30+ specialists. Orchestrated full-funnel growth strategy driving 12% annual revenue growth. Relaunched the Shopify platform for conversion and fulfillment efficiency. Launched Affirm, Snap Finance, and Afterpay partnerships. Built Klaviyo and Trello/Monday.com automations that reduced manual overhead and increased LTV.

Sep 2016–Present
Lahore, Pakistan

Executed 150+ multi-channel campaigns for a global client base, delivering a documented 35% average ROI. Directed end-to-end delivery of brand websites, automation systems, and digital products. Recruited and led agile teams of developers and creatives under deadline pressure.

Nov 2021–Sep 2023
Toronto, Canada (Remote)

Built and led a remote operations team of 35+ specialists supporting a virtual-cashier SaaS platform, featured in Global News for its partnership with Freshii. Deployed proof-of-concept technology across 20+ Freshii locations in the US and Canada. Designed client onboarding and crisis-management protocols enabling rapid market expansion.

Jan–Jul 2021
Pakistan

Developed content strategy that increased social media engagement 15% and contributed to 10% client acquisition growth.